Siddhartha Kushwaha
PhD Student, Dept. of Marketing & Supply Chain Management
Biography
Siddhartha Kushwaha is a Marketing PhD candidate at the Fogelman College of Business & Economics (FCBE). He received his first PhD in Operations Management from IBS-Hyderabad, India. He is a 2024 SMA Doctoral Consortium Fellow. He was a full-time Assistant Professor for seven years at two of the top B-schools in India He has taught various subjects including Integrated Marketing Communication, Business Analytics, Business Research Methods, Materials Management, and Project Management. He has actively engaged in B-School services at previous Institutions.
His research on product returns by heterogeneous consumers under mandatory remanufacturing regulation and carbon-cap-and-trade regulation has been published in the International Journal of Production Research (ABDC-A) and the Journal of Cleaner Production (ABDC-A).
Fun Fact: He is available to discuss Marvel and DC cine-universes.
Education
Bachelor of Engineering-Mechanical Engineering, RGPV University, India
Master of Business Administration, IBS Hyderabad, India
Research Interests
- Consumer lay beliefs
- Consumable choices
- Consumer well-being
- Packaging & signage design
- Product returns
- Reverse supply chain
- Environmental regulations
Teaching Interests
- Marketing Analytics
- Marketing Research
- Integrated Marketing Communication
- Principles of Marketing
- Sales & Distribution
- Business Research Methods
- Materials Management
- Project Management